How To Take Your Photos

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Color Analysis Photo Instructions

Prep: All makeup, tinted moisturizer or blurring primers should be removed from your face. Pull your hair completely back and away from your face so your neck and hairline are visible. Remove any glasses. Please wear a white shirt when taking your photo so no color reflects onto your skin.
Lighting Check: Double check that you are directly facing natural window light. This is the most important step for getting your undertones right. Your face should be evenly lit with no shadows.
Use the Back Camera: Please do not use the front-facing "selfie" camera. Front facing cameras often try to color correct an image which can alter your skin tone. If your camera has any beauty filters, please turn them off.
Get Help or Prop It Up: The easiest way to do this is to have a friend take the photos for you! If you are flying solo, use a tripod and your camera's self-timer.
Turn on Grid Lines: Go to your camera settings and turn on the "Grid" feature. This will help you or your friend keep the phone perfectly straight and center you in the frame.‍
- Apple Devices: open the Settings app, scroll down and tap Camera, then toggle on the Grid option under the "Composition" section.
- Android Devices: Open the Camera app, tap the Settings (gear icon), and toggle on Grid lines or Grid

Zoom In: Met your camera to 2x - 3X zoom. This is the secret to making the camera capture you exactly as the human eye sees you, without any stretching. Do not use Portrait Mode.
Angle & Distance: Your eyes should line up with the top line. Please keep the camera at a distance to where your shoulders are lightly seen in the camera.
Pose: Look straight into the camera lens. Avoid tilting or angling your face, you should be looking straight at the camera.